James Reid, 29, released his second studio album “Lovescene” on October 13, 2022 via his label Careless Music. The seventh track on the album is “Lie to Me” featuring Destiny Rogers, 23.

As Careless Music’s founder and president, Reid has always been driven elevate the local music scene by providing exposure on a global scale. After over a decade in showbusiness, he has moved his focus on both his own music career and growing his own label.

On November 15, 2022, Careless Music published the “Lie to Me” music video on YouTube. On the same day, Rogers took to Instagram to thank Reid.

Rogers called the music video a masterpiece. It was shot in September 2022 in Manila, Philippines, which marked her first time to be in the city.

Nikki de Moura x “Lie to Me“

Nikki de Moura, 18, stars in the “Lie to Me” music video opposite Reid and Rogers . De Mora is Miss Teen Philippines 2019 and was runner-up to Quynh Anh Nguyen, 22, of Vietnam in “Supermodel Me” Season 6, which aired on AXN Asia and iQiyi from October 11, 2021 to December 13, 2021.

In the music video, de Moura plays the love interest of Reid and Rogers’ characters. Also in the cast were Haissam Morton, Ryle Alcantara, Isabela Castañeda, Paloma Norton, Kiana Heart, Headband Andy and Virman of Far East Movement.

Henz and Kimi Felices were the respective creative director and art director of the music video. Chris Santos and Ern Villanueva were the editors while Avery Niles was the colorist.

As of November 23, 2022, the music video has been viewed more than 1.6 million times. Watch it here:

James Reid x Destiny Rogers

Raised in Lodi, California, United States, Rogers is of Mexican descent. She was signed to The Stereotypes in February 2018 and RCA Records in November 2018.

Rogers released her extended plays “Tomboy” in 2019 and “Great Escape” in 2020. She and Reid met when he visited the studio of The Stereotypes in Los Angeles, California in January 2020.

Working with like-minded individuals such as Rogers opened up more opportunities for Careless Music to collaborate with other artists, local or international. “Lie to Me” serves as a stepping stone for the label to even more collaborations with international artists.

“Destiny is pretty much family at this point,” Reid said. For him, her vocals “really brought the song to a whole other level.”