The Professional Fighters League has reached an expanded agreement with Air Force Reserve to partner for a fourth consecutive season. Under the deal, AFR will serve as the presenting sponsor for one of the $1 million title fights at the 2023 PFL World Championship and one of the upcoming 2023 PFL Regular Season events.
Formed in 1948, AFR currently performs about 20 percent of the work of the United States Air Force. Major Brian Murray is the deputy for strategic marketing at U.S. Air Force Recruiting Service at Joint Base San Antonio in San Antonio, Texas, USA.
“We value PFL’s support for active-duty military and veterans,” Murray said. “Our partnership allows the Reserve to connect with millions of PFL fans worldwide and share the incredible benefits it offers including the flexibility to choose how you serve with a wide range of part-time or full-time careers available.”
Founded in 2018, the PFL is still the only mixed martial arts promotion with the sports-season format where individual fighters compete in a regular season, playoffs and championship each year. Its fighter roster hails from over 20 countries.
“We’re honored to extend and expand our partnership with the Air Force Reserves for the fourth consecutive season,” PFL chief revenue officer Jon Tuck said. “Our world-class fighters share the same attributes as reservists, an uncompromising work ethic and the determination to get better at their craft everyday and we’re looking forward to once again collaborating in 2023.”
AFR is set to unveil two new commercials which will premiere during the 2023 PFL Challenger Series, which streams exclusively on Fubo Sports, the live-free-to-consumer television network from FuboTV Inc., the leading sports-first live TV streaming platform. The PFL and its roster of elite talent will continue to work closely with AFR to drive recruiting lead generation through a variety of initiatives throughout the season.
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