BUSINESS & TECHNOLOGY

‘The Business of Football- Philippines’ set for May 18, 2018 at New World Makati Hotel

The Business of Football- Philippines

26 APRIL 2018 – MANILA: Riding on the heels of the historic Asian Cup 2019 qualification the Philippine Men’s National Team, more popularly known as the Azkals, the Philippines is set as the perfect venue for the upcoming one-day conference titled “The Business of Football – Philippines.” The event is sponsored by La Liga, Dentsu, SMG Insight, RSportz and Platinumlist and organized by MMC Sportz Asia, best known for delivering the high-caliber annual Asia’s Sports Industry Awards and Conference (SPIA Asia), recognizing and celebrating Asia’s top achievers within the sports industry.

Sanctioned by the Asia Football Confederation (AFC) and the Philippine Football Federation (PFF), “The Business of Football- Philippines” is the first of its kind to take place in the country on May 18, 2018 from 10 a.m. to 5 p.m. at the New World Makati Hotel in Makati City, Metro Manila. The one-day Summit will bring together all the key stakeholders of the football community in the Philippines from the rights holders, football clubs, agencies, brands, media, retail, real estate, and of course, the fans.

The overall objective of the conference is to educate and to discuss the current state of football in the Philippines with the goal of being able to determine the strategy to make it the biggest spectator sport in the country. Confirmed speakers include Palami, Gottschalk, AFC Member Association Development director Stuart Larman, La Liga managing director for SEA Ivan Codina, Men’s National Team head coach Mr. Thomas Dooley, Philippines Football League (PFL) CEO Lazarus Jansen Xavier, SMG Insight managing director Frank Saez and PFF general secretary Atty. Edwin Gastanes, among many others.

“There is so much untapped potential in the football-business in the Philippines that we felt like it is time to bring all the key stakeholders together in one room and to discuss the state of the game and how we can develop the sport in the Philippines,” MC Sportz Asia Inc. CEO Eric M. Gottschalk stated. “The inauguration of the professional football league in 2017 and the recent international successes of both the men’s and the women’s national football teams should be a springboard for the sport to finally take off in a basketball dominated country but we noticed that the key stakeholders are still adapting a wait-and-see approach.”

“Private investment is needed in sports infrastructure, retailers need to offer a wider range of equipment options to the participants, and the media needs to make football a regular news feature,” Gottschalk continued. “We are proud to launch this first get-together of the who-is-who in Philippine football with the overall aim to listen and learn about the vision for football in the country from a professional point of view delivered by our partners from the AFC, PFF, PFL, La Liga, and supported by research and analytics from Dentsu, and SMG Insight.  We are excited to bring this event to Manila, and hoping for it to impact the development of football in the Philippines, and for it to become a regular feature on the annual sports events calendar.”

Philippine Azkals Team Manager Dan Palami said “The Business of Football – Philippines” is “timely since it gathers all the relevant stakeholders in Philippine football in one venue.” He explained, “It is high time we get our act together, and elevate the level of the sport, in time for the upcoming Asian Cup 2019 wherein the country and the Philippine Azkals will have the opportunity to make a mark and create history in the international football scene.”

The conference will cover topics such as Football in South East Asia, State of Football in the Philippines, Why Brands Should Get Involved, Developing Football in Asia, Asian Cup 2019 and Youth Academies, among others. The event will also feature a job fair wherein participants can explore careers in football, learn from industry leaders, and get to network with key executives in the industry.

Delegate passes are available online at Platinumlist and priced at 2,750 pesos for regular delegates and 1,500 pesos for the student pass.

For more information, please visit The Business of Football – Philippines.

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