ONE Championship has officially launched ONE eSports, the largest global electronic sports championship series in Asia. On November 7, 2018, the organization announced its partnership with Dentsu Inc., Japan’s largest global advertising agency, during the “ONE: Heart of the Lion” press conference at the Marina Bay Sands Expo and Convention Center in Singapore.
Recently signed ONE Championship athlete Demetrious “Mighty Mouse” Johnson attended the press conference. He was appointed as the chief brand ambassador of ONE eSports.
A joint venture of ONE Championship and Dentsu Inc., ONE eSports will make its debut in 2019. Razer, Singtel and other top industry players have also entered into partnership MOUs with ONE eSports to lead Asia’s eSports industry together.
The plan of ONE Championship is to invest up to US$50 million alongside other key partners into ONE eSports to create Asia’s largest global eSports Championship Series. ONE eSports will feature multiple blockbuster game titles across Asia and hold a number of eSports events held alongside ONE Championship martial arts events in 2019.
“Our mission is to celebrate Asia’s eSports heroes on the global stage,” ONE Championship chairman and CEO Chatri Sityodtong stated. “The establishment of ONE eSports transforms ONE Championship into Asia’s largest producer of millennial sports content.”
Earlier this year, ONE Championship announced a 30-event schedule for 2019 for its global scale martial arts events across iconic Asian cities. Among these cities are Singapore, Bangkok, Tokyo, Seoul, Jakarta, Shanghai, Beijing, Manila, Kuala Lumpur and Ho Chi Minh City.
ONE eSports will piggyback off this master event schedule in select cities. It will also produce and broadcast dedicated eSports content in the form of live event broadcasts, documentaries, reality shows, weekly magazine shows, highlights, video blogs and other unique content across its global media broadcast platform in 138 countries.