University of Makati student Micah Beatrice Santos, 18, was crowned Miss Makati 2019 during the coronation night at the Makati Coliseum on June 21, 2019. Hailing from Barangay West Rembo, she bested 23 other candidates.
Hosted by Mikael Daez and Issa Litton, the Miss Makati 2019 coronation night was the 29th edition of the pageant and was part of the month-long celebration of the 349th Founding Anniversary of Makati with the theme, “Makati 2025: Fasttracking Progress.” Entertainment numbers were provided by Makati Dance Challenge 2018 Champions Air Dance and Nexus and balladeer Michael Pangilinan.
Chaired by designer Albert Andrada, the board of judges included Air Asia CEO Sheila Romero, iSkin Aesthetic Lifestyle CEO Kate Pagkalinawan, Angkas owner and CEO George Royeca, designers Anthony Ramirez and Paul Cabral, host and media practitioner Tim Yap, singer and actor Franco Laurel and Miss World 1993 second runner-up Ruffa Gutierrez. The criteria for judging were 40 percent Intelligence, 40 percent Beauty and 20 percent Personality.
Makati Mayor Abby Binay said the newly crowned Miss Makati 2019 impressed the judges with her striking beauty, self-confidence and intelligence. For the mayor, these qualities make Santos an ideal partner of the city government in promoting a “smart, sustainable and future-ready Makati.”
“Miss Makati 2019 has risen above the challenges she has faced and turned these into opportunities to grow and become a stronger and better person,” Binay said. “I am confident that she will be able to fulfill her crucial role in accelerating Makati’s transformation as a Smart City.”
Miss Makati 2019 will serve as the city’s ambassador of goodwill while inspiring fellow young Makatizens to strive for excellence and take an active part in city-building, Binay explained. This is defined by the 2019 pageant theme, “Creating the Future Now.”
Santos is also the current titleholder of Miss University of Makati 2019. She stated that her advocacy is to campaign against bullying, having been a victim of bullies herself, and vowed to help fellow victims overcome adversity.
Accompanied by Miss Makati 2018 Karla O’Hara, Makati Vice Mayor Monique Lagdameo and Congressman Luis Campos, Binay crowned Miss Makati 2019. The mayor also congratulated the other winners, Miss Makati Tourism 2019 Kristina Cassandra Bahaj, 22, and Miss Makatizen 2019 Venice Kayla Barrameda, 21.
Bahaj and Barrameda are from Brgy. Sta. Cruz and Brgy. Guadalupe Viejo, respectively. Binay said, “Both Miss Makati Tourism 2019 and Miss Makatizen 2019 have shown that they are up to the task of helping us promote innovations that will empower and inspire the citizens of Makati.”
What motivated Bahaj to join the pageant by her personal experience with taking care of a family member suffering from dementia, her own grandmother. This led to her advocacy for making Makati the first “dementia-friendly city” in the country.
Barrameda, who also won as Miss CEU 2016 at Centro Escolar University, is an advocate of good oral health. Her goal is to promote oral health by providing dental missions for the less privileged to give back to the city.
As Miss Makati 2019, Santos took home 200,000-peso cash prize, a crown, a sash, a gift pack from Home of Beauty Color (HBC) and 50,000-peso worth of gift certificates from iSkin Aesthetic Lifestyle. She also won the Miss Photogenic award.
As Miss Makati Tourism 2019, Bahaj won a cash prize of 150,000 pesos, a crown, a sash, an HBC gift pack and 50,000-peso worth of gift certificates from iSkin Aesthetic Lifestyle. She was also named Miss Air Asia.
As Miss Makatizen 2019, Barrameda bagged 100,000-peso cash prize, a crown, a sash, an HBC gift pack and 50,000-peso worth of gift certificates from iSkin Aesthetic Lifestyle. She also won the titles Miss iSkin Aesthetic Lifestyle and Miss Balmain.
Here is a clip featuring Miss World 1993 second runner-up and Miss Makati 2019 candidates: