UD Trucks’ Croner helps Philippine transportation companies maximize uptime, productivity



UD Trucks and Prime Quest Transport Solutions Inc. launched the Croner on July 4, 2019. The all-new medium duty truck will continue the rich Japanese legacy of building the “truck that the world needs today” specifically for the growth markets across Asia, Africa, Middle East and South America.

Making the best of your time

The Croner is a reliable and versatile truck range built with robust and quality components delivering extra productivity and superior uptime. By understanding customers’ demand and business needs, the truck is engineered to help customers stay ahead of competition, through the simple concept of saving time.

“UD Trucks believes that more time spent on the road and less time in the workshop adds up to the success of our customers’ business,” UD Trucks International Sales senior vice president Jacques Michel said. “It is our aim for Croner to make every moment count, through maximizing productivity and minimizing downtime on every run our customers make.”

“The superiority of Croner comes from the best of three worlds, UD Trucks’ strong Japanese heritage and craftsmanship, Volvo Group’s global technology and sourcing, and local manufacturing and customer support,” Michel continued. “Further to that, with UD Trucks’ Ultimate Dependability standard and ‘Gemba’ spirit incorporated in every aspect, each component is the result of years of development and stringent stress testing – a true testament to the Japanese hallmarks of quality.”



Going the extra mile

The Croner is named after Chronos, the god of time in Greek mythology. It is designed to excel in the medium duty segment to compete in growth markets.

In the Philippines, the Croner has options for two gross vehicle weight (GVW) models, LKE and PKE, and their wheelbase variants, which can offer up to several different basic configurations to suit specific demands of various industries. Additionally, the air suspension on all variants is available as an option to protect customers’ cargo especially when travelling on rough road conditions.

“In the last few years, UD Trucks has seen tremendous growth especially in Southeast Asia in some key markets like Philippines,” UD Trucks Philippines managing director Steve Hedouin said. “I strongly believe that the combination of the Japanese heritage of UD Trucks, the local ‘Gemba’ spirit where value is created and the strong support from the Volvo Group, UD Trucks can definitely bring customers’ success to the next level.”

“The Philippines is a market where UD Trucks has historically been strong, where it has since long ago earned customers’ trust across the nation,” Hedouin continued. “New Croner is the truck that can help meet our customers’ requirements and expectations to manage their key business challenges.”

In the Philippines, it is important to have a reliable truck engineered for ultimate performance during operations. UD Trucks’ Croner is the best option to get the job done as it saves time which is the most important resource of all.

Customer-focused aftersales support and advanced features result to decreased number of service turnover. Progressive reliability, fuel efficiency and maximized uptime reduce requirement of service to keep customers on the road for years.

Fuel is a high expenditure for fleet owners considering the number of trucks and journey they make. The Croner is one of the most fuel-efficient trucks ever and it utilizes the fuel needed efficiently without waste because of the new GHE engine series, automatic transmission, a built-in fuel coach and a more aerodynamic cab which reduces the coefficient of drag (CD) more significantly by 5 percent.

The Croner is equipped with UD Telematics that is aimed at maximizing profitability and uptime with services such as fuel utilisation reports, track & trace, proactive support. UD Trucks goes the extra mile for smart logistics by delivering the truck and services in the Croner that the transportation companies today in the Philippines can rely on.

“Going the Extra Mile” is the brand promise of UD Trucks with a focus on fuel efficiency, uptime, reliability and drivability. It meets today’s high standards for safety and environment and allows UD Trucks to provide customers with the best products and services in the market to meet their business needs.



Extra Mile Support services

UD Trucks takes pride in its comprehensive set of UD Extra Mile Support services, such as UD Genuine Service and Parts, UD Driver Training, and UD Trust Service Agreements. These were developed to ensure its trucks such as Croner run and remain in optimum condition to go the extra mile, saving minutes, hours and days over the years.

In addition to its Extra Mile Support, UD Trucks also offers professional telematics solution that provides customers with real time information and reports to improve their fleets’ operation. By connecting its trucks to the UD workshops, UD Trucks enables proactive and continuous workshop support to its customers.

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