advocacy and activism

Californian specialty wine brand Barefoot Wines launches kindness movement The Barefoot ARK

Barefoot Wines

Barefoot Wines

Barefoot Wines believes that creating massive positive change starts with little acts of kindness. On August 29, 2019, specialty wine brand from California launched The Barefoot ARK, a kindness movement at hanging things for the better, one small step at a time.

Advocating kindness and positive change, The Barefoot ARK is envisioned to promote, encourage and motivate people to perform small acts of kindness wherever they are, and post and share when they find people doing deeds of kindness on its Barefoot ARK social media pages. ARK stands for Acts of Random Kindness, easy, little deeds that make the world just a little better for everyone.

The Barefoot Ark kicked off with a press launch at Gourmet Gypsy Art Café in Quezon City, Metro Manila, Philippines. The advocacy video, mission and vision of the social media movement were unveiled. 

Through the Barefoot ARK page on Facebook and Instagram, followers and volunteers are encouraged to do, post and share acts of random kindness. Deeds help brighten one person, creature or community’s life.

Posting and sharing these deeds help make social media a better place for everyone. Others will be encouraged others to do the same as they get to know that despite the darkness, there are glimmers of light created by kind people everywhere.

Aside from just the page and the social media movement calling for acts of kindness, Barefoot Wines encourages and motivates through its monthly search for ARK of the Month. Acts of random kindness posted on social media may be nominated to win prizes care of the company.

As a brand, Barefoot Wines is known for its distinctly fun personality as it pioneered worthy-cause marketing, supporting people and causes such as the environment, education and community building. Brought to the Philippines by Emperador Distillers, Inc. and exclusively distributed by S&R Membership Shopping, the specialty wine brand brings with it its tradition of worthy causes, beginning with the ARK movement.

To find out more about Barefoot Wines, like and follow Barefoot Wines Philippines/@barefootwinesph on Facebook, Twitter and Instagram. Meanwhile, here is a review of the wine:

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