BUSINESS & TECHNOLOGY

Jollibee celebrates Grandparents’ Day with Sheron Dayoc’s ‘Garapon’

Jollibee Grandparents' Day

This Grandparents’ Day, Jollibee celebrates the selflessness and unconditional love of grandparents for their grandchildren in “Garapon” (Jar). The newest video installment in the award-winning Kwentong Jollibee series is directed by Sheron Dayoc, 38.

Hailing from Zamboanga, Dayoc is an internationally acclaimed filmmaker. Among his award-winning films are “Angan-Angan” in 2008, Halaw” in 2010, “Mientras Su Durmida” (As He Sleeps) in 2012, “Bukod Kang Pinagpala” (Blessed Art Thou),  “The Crescent Rising” in 2015 and “Women of the Weeping River” in 2016.

“Garapon” narrates the story of how a grandmother sets aside any amount she can just to give her grandson something that would make him happy. The Kwentong Jollibee video follows how a 7-year-old boy named Kyle unravels the constant wonders his grandmother Naty does as they spend their days together, discovering the reason behind her selfless behavior.

“For Filipinos, grandparents are the treasures of the family. While they may sometimes appear as strict, they give us exceptional love and guidance in such a way parents simply can’t,” Jollibee global brand chief marketing officer and Jollibee Philippines marketing head Francis Flores stated. “This is something that the younger generations can learn to appreciate from their lolos (grandfathers) and lolas (grandmothers).”

From September 7-8, 2019, grandparents and their grandmother are in for a treat as they can avail of a free Palabok for every 6-piece Chickenjoy Bucket they buy at any Jollibee store, to help families celebrate Grandparents’ Day even more with their all-time favorite langhap-sarap meals. Promo is available for dine-in, take-out, drive-thru and delivery.

Catch the “Garapon” Kwentong Jollibee episode on Jollibee Studios’ official YouTube channel:

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