Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIA, VIAB) announced on September 17, 2019 a partnership with Facebook to launch an upcoming slate of eight original shortform series created for Facebook Watch. The announcement was made at the All That Matters 2019 sports and entertainment industry conference in Singapore.
The series will be created by MTV Asia as part of the publisher and creator video incubation program for Facebook Watch. With genres ranging across music entertainment, pro-social and reality, the series will feature popular social influencers in Asia. Four shows will premiere later in 2019 while the remaining four will be developed in 2020.
Each series will comprise eight episodes, with each episode running up to eight minutes. Additional programming and talent partnerships will be announced soon.
“Creating original content is a key focus for us in Asia,” VIMN Southeast Asia senior vice president and general manager Paras Sharma stated. “We have a diverse portfolio of original content from hip hop show ‘YO! MTV Raps’ and the ‘Comedy Central Stand-Up, Asia!’ series to ‘Nickelodeon’ shorts and esports branded content that lives on our linear and digital platforms.”
“Working with Facebook further amplifies the content creation opportunity,” Sharma continued. He added that with the partnership with the American online social media and social networking service company, there is “the potential to bring the power of MTV’s original ideas and storytelling to new audiences whenever and wherever they are consuming content.”
Facebook Asia Pacific entertainment partnerships director Saurabh Doshi said they are proud to partner with VIMN. He said the partnership will bring “the best of Asia’s creator content to Facebook through new show formats that will engage their community and inspire conversations.”
“On Facebook Watch, publishers and creators connect with people in meaningful ways,” Doshi continued. “We are excited to bring this to life with MTV Asia.”
The collaboration is driven by VIMN’s digital studios arm, Viacom Digital Studios International (VDSI), which focuses on creating and distributing digital content for VIMN’s flagship brands outside of the United States. With a strong global footprint, VDSI’s collaboration with Facebook taps on our production hubs around the world.
In October 2018, MTV Studios and Facebook Watch announced a partnership to produce “MTV’s The Real World” in Thailand, Mexico and the U.S. “MTV The Real World: Bangkok” premiered exclusively on Facebook Watch from June 13, 2019.
Meanwhile, here is a video from Facebook Watch: