advocacy and activism

Mexico’s Alfredo Martinez is 2019 MTV EMA Generation Change Award winner

Shiden Tekle, Lisa Ranran Hu, Alfredo Martinez, Kelvin Doe, Jamie Margolin

Shiden Tekle, Lisa Ranran Hu, Alfredo Martinez, Kelvin Doe, Jamie Margolin

Rap activist Alfredo “Danger” Martinez, 33, of Mexico is one of the five honorees for the 2019 MTV Europe Music Award Generation Change Award, MTV announced on October 29, 2019. His fellow honorees are Shiden Tekle, 20, of the United Kingdom, Lisa Ranran Hu, 20, of China, Kelvin Doe, 22, of Sierra Leone and Jamie Margolin, 17, of the United States.

Addressing multiple social issues and social empowerment through music, Danger uses hip hop to empower youth in marginalized communities and inspire social transformation in Mexico. He spearheads workshops, school programs and events to equip young people with the ability to tell their stories and spread good through rap.

With over 10 million views on YouTube, Danger is one of the youngest artists to be included in Tijuana’s Walk of Fame. He is a Youth Award honoree named by the Department of Youth for his transformational work across Mexico dedicated to helping children and teens in jails, violent neighborhoods, foster homes and orphanages.

Currently, Danger is launching a pilot program to teach rap across middle schools in Mexico, working closely with the national cultural program “Alas y Raices.” The pilot aims to use rap as a teaching tool and empower young people with music while encouraging them to leverage their interest in hip hop to impact change.


Danger is the ambassador of Generation Hip Hop México and the president of Sujetos del Verco, a production company that organizes international festivals that teach rap, slam poetry, spoken word, huapango, jaraners and other performance styles to young people as a storytelling medium. He is also currently promoting his third studio album “MOEBIUS,” which can be streamed on all music platforms.

Including Danger, the five selected change makers from across the globe will receive their awards from iconic MTV personality Sway Calloway during the 2019 MTV EMAs live red carpet pre-show in Seville, Spain on November 3, 2019. MTV International will make a monetary donation to each honoree’s organization and amplify their transformational work and unique stories across the brand’s social and digital platforms in nearly 180 countries.

Know more about Danger here:

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