Singapore-based martial arts organization ONE Championship has announced new strategic partnerships including Xiaomi, Intel, HP and Logitech. Commitments span martial arts and esports platforms in 2020 and will also include “The Apprentice: ONE Championship Edition.”
Among the 16 contestants of “The Apprentice: ONE Championship Edition,” one will win a US$250,000 job offer to work for a year directly under ONE Championship chairman and CEO Chatri Sityodtong as his protege in Singapore. iFlix co-founder and Catcha Group co-founder and group CEO Patrick Grove, 45, of Australia will be a guest judge while ONE Championship vice president and head of product Niharika Singh, 31, of India, who will serve as Chati’s advisor.
The revenue partnerships with Xiaomi, Intel, HP and Logitech will leverage multiple ONE Championship content stacks and platforms. These include the Singapore-based company’s martial arts and esports businesses as well as ONE Studios.
“The announcement of these partnerships is a testament to our team’s exceptional work alongside global brands to solve their marketing and business needs,” Chatri stated. “We believe that by harnessing the power and reach of our content stacks and platforms, brands can benefit from engaging with our millions of fans across the globe.”
Harvard Business School graduate Shou Zi Chew is the president of International of Xiaomi, an electronics company headquartered in Beijing, China. He said, “As Xiaomi continues to grow its presence globally, we are thrilled at this opportunity to partner with ONE Championship, a world-class sports property.”
“This major initiative will provide a valuable platform to cross-pollinate the fanbase of ONE Championship with Mi Fans around the world,” Shou continued. “Through this, we can work in tandem to grow a shared passion for Xiaomi’s amazing products and sports, further ignite dreams, inspire nations and change the world through real-life superheroes.”
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