biographical facts

Jason Wood biography: 13 things about ex-Actionable Insights CEO

Jason Wood

Jason Wood

While the United States is battling against the new coronavirus (COVID-19), some Americans holding an executive position in a company were caught on tape hurling racist remarks against fellow Americans. Jason Wood was one of them.

On July 7, 2020, Wood visited the Out of the Barrel taproom in Fresno, California, USA for the first time while he was on a business trip to the city. He was wearing an Actionable Insights uniform and was with a group of friends.

Wood ignored the staff’s requests to wear his mask, which is a policy in the bar. Intoxicated, he was persisted and eventually became aggressive when staff members tried to cut him off.

When two female bartenders refused to give Wood more beer, he tried to bribe them with $100 but to no avail. One of the bartenders Rebecca Hernandez was able to take a video of the incident, which quickly went viral.

“I’m leaving,” Wood told Hernandez. “Don’t worry about me. Don’t worry about me, Saudi Arabia.”

“What did you say?” Hernandez asked Wood. “What did you say to me? I’m Saudi Arabian?”

“You’re f***ing stupid like they are,” Wood responded. He went on to threaten to ruin Hernandez’s life.

“I know you’re not smart enough,” Wood told Hernandez. “You’re a dark-haired dumbass, sand n***er mother f***er and that’s fine. I’m leaving.”

“You’re going to be on the internet,” Hernandez told Wood. He replied, “No, Honey. I drive the internet.”

In the U.S., white people who display entitlement behavior due to their privilege or position are dubbed Karens or Kens or Kevins. Here are 13 facts about Wood:

  1. He is originally from Kansas City, Missouri, USA.
  2. He is an avid golfer.
  3. He enjoys spending time with his children and grandchildren.
  4. He is a big fan of the Major League Baseball team Kansas City Royals and the National Football League team Kansas City Chiefs.
  5. He earned his bachelor’s degree in marketing from the University of Missouri in in Columbia, Missouri, USA. He attended the university on a full athletic scholarship.
  6. On February 28, 2011, he started Actionable Insights, a data-driven marketing firm that helps its clients identify and reach its targeted audience. It has offices in Saint Petersburg, Florida, USA and Sharon, Pennsylvania, USA.
  7. At Actionable Insights, he worked with Bill Anderson, Brittany Crawford, Mary Steele, Shannon Huckelberry, Amanda Bateman, Thom Sharp and Lori Reed.
  8. He is a salesman and an expert in digital marketing.
  9. When Actionable Insights acquired digital media company Radcliffe & Co., Hermitage in 2018, he told Business Journal Daily, “We can now drive interactive conversions while delivering sound branding strategy online.”
  10. When Actionable Insights launched a new company called Tradigital Partners in 2018, he told Business Journal Daily, “Our agency partners call the shots and Tradigital acts as a digital consultancy and execution arm working at their direction. Your clients win, your agency wins and you take all of the credit.”
  11. On July 8, 2020, he told KION that he had no memory of the racist remarks he said at the Out of the Barrel taproom in Fresno. He told the publication, “I feel absolutely horrible. I don’t have a racist bone in my body.”
  12. On July 10, 2020, he resigned as the president and CEO of Actionable Insights.
  13. Because of what he did at the Out of the Barrel taproom in Fresno, Actionable Insights had to take down its social media pages and set its website offline. The company also apologized on his behalf and stated, “It is our hope that we can move forward, and our reputation for integrity and excellence will navigate us through this difficult time.”

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Last night Jason Wood came into the bar I work at with a group of friends. I knew that after the 5th time of trying to enforce a mask policy, which he never wore, this person was going to be an issue. After using the bathroom I walked in on my coworker attempting to cut him off. Jason, was very persistent which is something we see a lot. My coworker did everything right but after hearing no several times Jason starts to get aggressive. He starts trying to bribe us, saying that he will give us $100 dollars if we just poured him a beer. We politely decline his money and stand our ground. He of course did not like this. Two female bartenders telling a middle aged white man he can't have something he wants and he can't buy it either must have really hurt his ego. At this point, being the most experienced in the industry and dealing with cutting customers off I step forward and address the situation head on. This is where things take a turn and being a person of color comes into the conversation. I closeout Jasons tab and tell him to please leave the bar and that we could care less about the tip he promised us. I then become extremely uncomfortable and start to feel unsafe so I begin to record him. Like so many others, we are tasked with filming our own abuse to prove that it actually happened. He threatened to ruin my life and take down my place of work. In the video you can hear him call me a “dark haired sand ni**er” and claims that I’m “stupid like Saudi Arabians”. See, without any indoor bar seating there is no one around and people have become more comfortable being their real self around us. For Jason Wood, it clearly is rascist. This man claims to “run the internet” and as the CEO and President of Actionable Insights, there probably won’t be any consequences for his racist actions. But I hope sharing this can be a lesson to others, it doesn’t matter how much money or power you think you have, it clearly can’t buy you dignity. And for others working in the service industry dealing with the COVID-19 mask enforcement and emboldened racists, don’t be afraid to stand up to these people, you are human first and foremost and no one deserves to be treated this way.

A post shared by Rebecca Hernandez (@beccahhrose) on

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