biographical data

Jason Wood biography: 13 things about ex-Actionable Insights CEO

Jason Wood

Jason Wood

While the United States is battling against the new coronavirus (COVID-19), some Americans holding an executive position in a company were caught on tape hurling racist remarks against fellow Americans. Jason Wood was one of them.

On July 7, 2020, Wood visited the Out of the Barrel taproom in Fresno, California, USA for the first time while he was on a business trip to the city. He was wearing an Actionable Insights uniform and was with a group of friends.

Wood ignored the staff’s requests to wear his mask, which is a policy in the bar. Intoxicated, he was persisted and eventually became aggressive when staff members tried to cut him off.

When two female bartenders refused to give Wood more beer, he tried to bribe them with $100 but to no avail. One of the bartenders Rebecca Hernandez was able to take a video of the incident, which quickly went viral.

“I’m leaving,” Wood told Hernandez. “Don’t worry about me. Don’t worry about me, Saudi Arabia.”

“What did you say?” Hernandez asked Wood. “What did you say to me? I’m Saudi Arabian?”

“You’re f***ing stupid like they are,” Wood responded. He went on to threaten to ruin Hernandez’s life.

“I know you’re not smart enough,” Wood told Hernandez. “You’re a dark-haired dumbass, sand n***er mother f***er and that’s fine. I’m leaving.”

“You’re going to be on the internet,” Hernandez told Wood. He replied, “No, Honey. I drive the internet.”

In the U.S., white people who display entitlement behavior due to their privilege or position are dubbed Karens or Kens or Kevins. Here are 13 facts about Wood:

  1. He is originally from Kansas City, Missouri, USA.
  2. He enjoys spending time with his children and grandchildren.
  3. He is a salesman and an expert in digital marketing.
  4. He is an avid golfer.
  5. He is a big fan of the Major League Baseball team Kansas City Royals and the National Football League team Kansas City Chiefs.
  6. He earned his bachelor’s degree in marketing from the University of Missouri in in Columbia, Missouri, USA. He attended the university on a full athletic scholarship.
  7. On February 28, 2011, he started Actionable Insights, a data-driven marketing firm that helps its clients identify and reach its targeted audience. It has offices in Saint Petersburg, Florida, USA and Sharon, Pennsylvania, USA.
  8. At Actionable Insights, he worked with Bill Anderson, Brittany Crawford, Mary Steele, Shannon Huckelberry, Amanda Bateman, Thom Sharp and Lori Reed.
  9. When Actionable Insights acquired digital media company Radcliffe & Co., Hermitage in 2018, he told Business Journal Daily, “We can now drive interactive conversions while delivering sound branding strategy online.”
  10. When Actionable Insights launched a new company called Tradigital Partners in 2018, he told Business Journal Daily, “Our agency partners call the shots and Tradigital acts as a digital consultancy and execution arm working at their direction. Your clients win, your agency wins and you take all of the credit.”
  11. On July 8, 2020, he told KION that he had no memory of the racist remarks he said at the Out of the Barrel taproom in Fresno. He told the publication, “I feel absolutely horrible. I don’t have a racist bone in my body.”
  12. On July 10, 2020, he resigned as the president and CEO of Actionable Insights.
  13. Because of what he did at the Out of the Barrel taproom in Fresno, Actionable Insights had to take down its social media pages and set its website offline. The company also apologized on his behalf and stated, “It is our hope that we can move forward, and our reputation for integrity and excellence will navigate us through this difficult time.”

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