The Professional Fighters League rolled out a new OTT platform on August 5, 2020, providing fight fans with access to hundreds of hours of premium PFL content wherever they are with no restrictions. The PFL MMA app is available now for free on Apple TV, Roku, Fire, Android and iOS devices.
“With the launch of our first OTT platform, we’re excited to fulfill the growing global demand for our product by providing fight fans around the world with free access to premium PFL content wherever, whenever and however they want to consume it,” PFL chief executive officer Peter Murray stated. “Professional Fighters League is a media and content company.”
“As we continue to grow, innovate and reimagine MMA, we have placed an emphasis on engaging fans all year long through impactful storytelling and unprecedented access to the sport, our fighters, and the action inside the cage,” Murray continued. “As the app continues to evolve, this will especially be a destination for international fans outside the US.”
From classic matchups to million-dollar championship fights, the PFL is delivering a full fight library featuring Kayla Harrison, Ray Cooper and Emiliano Sordi, among others. Fans will also gain access to never-before-seen World Series of Fighting matchups.
In addition to event replays, fans will enjoy original storytelling from PFL Studios, a fully integrated global media division of the PFL producing original MMA content for all platforms including television, digital and mobile. Murray drew inspiration for PFL Studios from his time with NFL Films and has assembled a top executive team, including PFL executive producer and 16-time Emmy winner George Greenberg and PFL chief digital officer Dan Ghosh-Roy, to lead the effort.
The PFL MMA app will feature exclusive, never-before-seen interviews and footage that will provide fans with unprecedented access to the league. Hear from PFL stars like Rory MacDonald, personalities like MMA legend Randy Couture and celebrity fans.
With the use of SmartCage™ technology to deliver real-time fighter data and analytics referred to as Cagenomics™, the PFL has quickly become the most innovative league. The league will monetize the OTT platform through sponsorship and advertising opportunities for leading brand partners in addition to microtransaction purchases for fans tied to gaming and exclusive content.
Moreover, the PFL partnered with ViewLift to bring the PFL MMA OTT platform to life. Based in New York, United States, the latter offers end-to-end solutions for creating, launching and monetizing video applications across mobile, over-the-top, connected TV and game consoles.