The importance of market analysis in a business plan

wads of dollar bills (©Celyn Kang)

wads of dollar bills (©Celyn Kang)

A business plan contains business goals and the process on how to attain them. The written document presents a specific period within which these goals need to be achieved.

Business plans, which are inherently strategic, aim to identify, describe and analyze a business opportunity and examine the technical, economic and financial feasibility of a business underway. One of the most important components of a business plan is one of the most important components of a business plan.

To help businesses with all the required information and making wise business decisions, a market analysis is needed. There should be a substantial market analysis on competitors and customers for the product or service to be successful in the market.

As the most important step in the development of any marketing plan, market analysis involves a thorough process of data collection. It chooses whether the product or the service will cater to customers’ needs and it effectively provides valuable insights into the ongoing market trends, competitors and demographics, the shifts in the economy and the customer spending.


How important is market analysis when it comes to the customers?

Market analysis is a way to understand the customers better and is a technique through which the comprehensive profile of an ideal customer for the business can be collected. It helps ascertain the size of the market and gain insights on their location, age, income and gender that are helpful factors for specific marketing campaigns.


What does market analysis do with the competitors?

A significant weapon to evaluate other players in the industry, market analysis helps in examining the new competitors trying to gain power in the market and is a way to measure the competitor’s reaction when you introduce a new product or service is introduced. This also identifies the weaknesses of your competitors, which is one of the most significant things in the process.

Market analysis allows testing the product or service before launch. Before jumping directly into the marketing, the analysis is conducted first to help plan for the most suitable strategy.

1 reply »

  1. When I moved to the Philippines to setup a BPO, part of my plan involved using a local business solutions company called to do the gritty work of dealing with corrupt government agencies and red tape… and they did a great job! Then came along this virus and the government shut everything down… argh!


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