Professional Fighters League has partnered with with fan voting and rewards app Socios.com, a leading blockchain fintech company in the sports space. This makes the mixed martial arts promotion the first sports league to offer blockchain fan tokens.
As digital assets, fan tokens provide fans with engagement opportunities including voting rights and the chance to earn exclusive rewards. The holders of the tokens will be able to participate in various polls and contests over the course of the PFL regular season, playoffs and championship on Socios.com, including the chance to award fighter bonuses.
The fan token holders can also earn innovative digital and real-life rewards linked to the PFL. New features including a leaderboard, chat and games will provide additional engagement opportunities on the app.
“As a league at the forefront of technology and innovation, we are committed to pushing the boundaries of fan engagement, providing the 450 million MMA fans worldwide with unprecedented access to the PFL, our fighters and the action,” PFL chief executive officer Peter Murray stated. “We’re thrilled to partner with Socios.com as they share in our passion for engaging fans in new and cutting-edge ways. We have seen this come to life through their work with iconic global sports properties like FC Barcelona and Juventus and we look forward to delivering the same experience to MMA fans.”
Powered by chiliZ ($CHZ), Socios.com was founded by Alexandre Dreyfus, who also serves as the CEO of the company. He said, “We’re excited to partner with the Professional Fighters League, an innovative leader in MMA who shares in our belief that the fan experience can be elevated through technology.”
“MMA has experienced explosive global growth and its fan base is young, passionate and digitally-savvy,” Dreyfus continued. “We look forward to creating unique engagement opportunities that will continually set the bar for how leagues and teams interact with fans and vice-versa.”
Socios.com will collaborate with the league on content across digital platforms promoting the initial fan token offering (FTO), polls and all other engagement opportunities. The global partnership with the PFL also provides Socios.com with rights to use PFL logos and branding for advertising and promotional usage while Socios.com logos will be featured in and around the cage and arena.
PFL’s portfolio of leading brand partners includes Anheuser-Busch InBev, GEICO, Acronis, Air Force Reserve and Rich Energy. The U.S. Marines are the presenting partner of “Inside the Season” on ESPNews and ESPN+, leveraging the national platform and compelling content to engage with qualified youth considering a military career.
Among the Socios.com fan token partners are FC Barcelona, Atlético de Madrid, Paris Saint-Germain, Juventus, AS Roma, Galatasaray, Trabzonspor, CA Independiente, Apollon Limassol and esports organisations Team Heretics and OG. Young Boys of Bern, Switzerland and Belgian side Koninklijke Sint-Truidense Voetbalvereniging (STVV) will launch fan tokens in the near future.
Many more clubs are set to launch fan tokens before 2021. Leading IPs from sports and entertainment also primed to join the Socios.com roster in the near future.