Nathan Apodaca is a Mexican-Northern Arapaho-American man from Idaho Falls, Idaho, United States. He rose to fame during the new coronavirus (COVID-19) pandemic due to a video he posted on the video-sharing social networking service TikTok, which is owned by Chinese company ByteDance.
The video, which quickly went viral, increased the sales of Ocean Spray, agricultural cooperative of growers of cranberries and grapefruit headquartered in Plymouth County, Massachusetts, USA. It also put “Dreams,” a song released by Fleetwood Mac in 1977, back to the charts.
“To the Indigenous people, get out there and make videos, go do what you want because I’ve been seeing a lot of Natives on TikTok just blowing up,” Apodaca told Indian Country Today. “Follow your fellow Natives. Follow each other. Be one with each other. One nation, we rise.”
Apodaca’s TikTok moniker Doggface is a tribute to rapper Nate Dogg. Here are 13 more things about him:
- He was born in 1983 in Idaho Falls to a Mexican father and a Northern Arapaho mother, who grew up on the Wind River Reservation in Wyoming, USA. He has a feather tattoo on one side of his head, which honors his Native American mother. He plans to get another tattoo on the other side to honor his Mexican father.
- In 1994, he started smoking cannabis. He told Forbes that cannabis is “a huge part” of his life and he is a “huge supporter” of its legalization considering that “America was green before people came in and told you what you can smoke or not.”
- In 2000, he started working at Circle Valley Produce, a potato processing plant in Idaho but left in 2013 when he took a job with firefighting crews. When the COVID-19 pandemic hit, he decided to go back to Circle Valley Produce, where his father worked for more than three decades.
- He lives lives in a recreational vehicle (RV) in his brother’s front yard in Idaho Falls. He is a father of two daughters Angelia Apodaca and Makyla Apodaca. In November 2017, he created a TikTok account at the encouragement of Makyla, his younger daughter.
- In 2019, he posted a TikTok video of himself dancing to Ciara’s 2006 song “Get Up,” which was viewed 1.2 million times in two days. It was his first viral video. In April 2020, his TikTok account had around 130,000 followers. After this, he launched a line of shirts and beanies he knitted himself. His beanies featured slogans that align with his personal life philosophies.
- On September 25, 2020, he was going to work when his car battery ran out in front of Shaka’s gas station in Idaho Falls. He took a video of himself wearing gray hoodie and lip syncing to the Fleetwood Mac song “Dreams” while drinking Ocean Spray Cran-Raspberry juice and skating to work down U.S. Highway 20 in Idaho. With 2 minutes to spare before clocking in for his shift, he posted the video on TikTok and planned to delete it if people did not like it. Fortunately, it was viewed almost 100,000 times in its first hour.
- On October 4, 2020, Fleetwood Mac band member Mick Fleetwood recreated his “Dreams” video. On the same day, the internet show “All Gas No Brakes” interviewed him in Idaho Falls.
- After his “Dreams” video went viral, he launched a line of merchandise including sweatshirts and T-shirts with a screenshot of him skating with juice. His fans can buy them through his web store Doggface Merch.
- He repeatedly said no to agent Gina Rodriguez of Gitoni Productions, who previously represented Alana “Honey Boo Boo” Thompson, but eventually said yes. Based in Los Angeles, California, USA Rodriguez told the Post Register, “Influencers go viral all the time but it is rare to see someone get so much attention for so long. We don’t think Nathan is going away any time soon.”
- His Circle Valley Produce boss allowed him to take a break from his job starting October 5, 2020. He expects to go back to work in six months.
- On October 6, 2020, representatives from Ocean Spray and a local Nissan dealership surprised him at his RV in Idaho by gifting him with the red 2020 Nissan Titan PRO-4X with a trunk full of Ocean Spray cranberry juice. He has brought “joy” in a challenging year, Ocean Spray CEO Tom Hayes said in a statement obtained by CBS News.
- On October 8, 2020, BBC World News America brought him and Fleetwood together live on TV via Zoom.
- On October 21, 2020, he visited Las Vegas, Nevada, USA for the first time. Carrying a Ocean Spray Cran-Raspberry juice bottle, he cruised on his skateboard around Caesars Palace, a luxury hotel and casino in Paradise, Nevada. He wore a black face mask, a yellow “What’s Up Fool” podcast sweatshirt, grey shorts, high white socks and Nike sandals.