Ginebra San Miguel Inc. (GSMI) has a new jersey and cap collection promo called Bagong Tapang sa One Ginebra Nation, which lets basketball fans collect Gin Kings merchandise and give back at the same time. It is in line with the company’s latest campaign Bagong Tapang (New Bravery), which highlights the new courage and strength that Filipinos possess to overcome the challenges of the new coronavirus (COVID-19) pandemic.
On April 22, 2021, the virtual media launch of the jersey and cap collection promo was streamed live via Ginebra San Miguel’s Facebook page. The jerseys unveiled featured Mark Caguioa, 41, LA Tenorio, 36, Stanley Pringle, 34, Japeth Aguilar, 34, and Scottie Thompson, 27.
Tenorio’s jersey number is 5. Thompson, Pringle, Aguilar and Caguioa’s respective jersey numbers are 6, 11, 25 and 47.
During the launch, Barangay Ginebra San Miguel fans got to see their favorite players for the first time after winning the 2020 Philippine Basketball Association (PBA) Philippine Cup championship at the historic PBA bubble in December 2020. With the restrictions in social gatherings, the traditional championship victory party and fans day had to be set aside. Tenioro said, “Ang Ginebra fans, ibang level talaga (Ginebra fans are really in a different level).”
“May PBA man o wala, nararamdaman namin na nandyan sila at sumusuporta sa amin (With or without PBA, we feel that they are there and they are supporting us),” Tenorio continued. “At first, we thought we are not going to survive playing without the fans because as a never-say-die team, doon kami humuhugot ng lakas (we get strength from there).”
“Sila ‘yong sixth man namin sa game (They are our sixth man in the game),” Tenorio said of their fans. “Napag-usapan ng team na iisipin namin ‘yong ginagawa namin ay para sa fans at para magbigay inspirasyon lalo na sa panahon ngayon (The team agreed that we should keep in mind that the things were are doing are for the fans and are giving inspiration especially during this time).”
The jersey collection promo had been one of GSMI’s most patronized consumer promotions. For 2021, the company tapped nonprofit organization Gawad Kalinga (GK) as its partner for this project’s noble undertaking.
“To underscore the need for unity during these times, we partnered with Gawad Kalinga and through the promo, we aim to support GK’s Barangay Walang Iwanan program that helps Filipinos who are severely affected by the pandemic,” GSMI General manager Noli Macalalag stated. “We hope to encourage Gin Kings fans and our consumers to put on a Bagong Tapang kind of courage and to wear this kind of Bagong Tapang for others to see and emulate.”
From May 1, 2021 to June 30, 2021, fans can get their hands on the limited-edition merchandise for only 100 pesos for the One Ginebra Nation jersey or 150 pesos for the One Ginebra Nation cap for every six seals or caps of any combination of Ginebra San Miguel, GSM Blue, GSM Blue Flavors, Ginebra San Miguel Premium Gin and Primera Light Brandy. For every jersey or cap that they redeem, they will be able to donate to GK’s Barangay Walang Iwanan program that supports the farmers in Sariaya, Quezon, Philippines and the fishermen in Barangay Bagumbayan, Pililla, Rizal, Philippines.
Bagong Tapang sa One Ginebra Nation jersey and cap collection merchandises are available for redemption at selected Puregold and other redemption outlets across the Philippines. To confirm the merchandise’s authenticity, an authentication patch can be found on the lower left part of the jersey, while an authentication sticker is attached to the cap.