Jordan Brand signs Philippines’ Kiefer Ravena

Kiefer Ravena
Kiefer Ravena

Kiefer Ravena, 27, of the Philippines has signed with the Jordan Brand. This made the basketball star the first Filipino athlete to join the signature shoe and athletic wear brand owned and created by the National Basketball Association legend Michael Jordan, 58.

“It’s an honor for me to be part of this basketball family,” Ravena said. “I’m both thankful and excited to be the first Filipino to be a member of the Jordan Brand.”

Ravena said he watched how Jordan played during his time in the NBA and collected the legendary basketball star’s shoes. The Filipino athlete said he wanted to be a part of Jordan’s camps in the United States.

“My first pair of basketball shoes were Jordan 9s,” Ravena revealed. With a stellar high school career with the Ateneo Blue Eaglets, he won three titles and two finals Most Valuable Player awards in the Juniors Division of the University Athletic Association of the Philippines (UAAP), quickly followed that with two more championships in the UAAP Seniors Division where he was also part of the Mythical Five three times and was league MVP in 2014 and 2015.


After college, Ravena went on to become the second overall pick in the 2017 Philippine Basketball Association draft of the NLEX Road Warriors, instantly becoming an All-Star the year after. In just over three seasons in Asia’s oldest basketball pro league, he has career averages of 16.8 points, 4.3 rebounds and 5.9 assists. 

The second-generation basketball star has five gold medal finishes with the national team in the Southeast Asian Games from 2011 through 2019. He has represented the Philippines in other international tournaments, such as the FIBA Asia Champions Cup 2017, FIBA World Olympic Qualifying Tournament 2019 and several FIBA 3×3 tournaments, such as the 2013 FIBA Asia 3×3 Championship and 2017 3×3 FIBA World Cup.

“We’re inspired by Manila’s basketball culture and are thrilled to welcome our first Filipino athlete to the Jordan family,” Jordan Brand president Craig Williams said. “Basketball has a powerful influence on youth culture around the globe, and Kiefer can inspire future generations of ballers to make an impact in their hometowns and beyond. We are united by a shared love for the game and Kiefer, a two-time UAAP MVP and Champion, represents the passion and love for basketball that you see all over the Philippines.” 

Born in Iloilo, Philippines, Ravena was named after his father Bong Ravena‘s favorite actor Kiefer Sutherland, 54, who was named after the late writer and director Warren Kiefer. The young Filipino basketball star joins a spectacular roster of basketball athletes from the NBA and Women’s National Basketball Association signed with the Jordan Brand such as Zion Williamson, 20, Satou Sabally, 23, Luka Dončić, 22, Jayson Tatum, 23, Asia Durr, 24, and Kia Nurse, 25. 

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