BRAVE Combat Federation will hold its 52nd event in Milan, Italy on August 1, 2021. This is the Bahrain-based mixed martial arts promotion’s first ever event in the European country, which is home to footballer Ciro Immobile, 31, tennis player Jannik Sinner, 19, and snowboarder Michela Moioli, 26.
“BRAVE CF 52” is the seventh BRAVE CF event in 2021. It will be headlined by Mohammad “The Latest” Fakhreddine, 37, of Lebanon and Mohamed “L’Ambiance” Said Maalem, 39, of Switzerland.
Fakhreddine and Maalem will compete for the vacant BRAVE CF Light Heavyweight World Championship. The Lebanese contender is the reigning BRAVE CF Middleweight World Champion.
Europe has been the center of BRAVE CF’s attention in 2021, kicking off with a stacked card in Sochi, Russia on January 16, 2021 and then making a foray into Belarus to cap off the first six months of the year. Italy will be the eighth European country that the promotion has ventured into throughout its existence and it will not be too long before the promotion returns to the region as it is slated to hold a spectacle in Konin, Poland on September 25, 2021.
While BRAVE CF may have firmly established its roots in Bahrain under the guidance of His Highness Shaikh Khalid bin Hamad Al Khalifa, it did not hinder the promotion from going beyond its borders to establish itself as one of the major players in the sport today. Since its inception in 2016, the organization has been very active in holding shows in different parts of the globe.
Thus far, BRAVE CF has spearheaded 51 live events in five continents and has visited 22 different countries including Russia, Sweden, Brazil, Saudi Arabia, Mexico, the United Arab Emirates, the United Kingdom and the Philippines. Furthermore, it took advantage of venturing into untapped markets like India, Pakistan, Columbia, Romania, South Africa, Morocco and Jordan.
In line with its strategy of building talents from the grassroots level, BRAVE CF has signed more than 500 athletes from 70 different countries and has also been pivotal in the formation of local and homegrown stars. Its strategic expansion has been credited to its unique business model that focuses more on the development of the sport per continent by creating an MMA ecosystem, which will empower governing bodies as well as help local leagues and their athletes gain international exposure.
That was the goal when BRAVE CF partnered with Rukh Sport Management to host its inaugural card in Minsk, Belarus on June 4, 2021, offering 11 exciting bouts that featured six up-and-comers from the host country. Rukh Sport Management director Tatsiana Kukhareva stated, “BRAVE CF has contributed so much to the reemergence of Belarus in MMA.”
“Football, hockey and basketball are the most popular sports in our country but thanks to a promotion like BRAVE CF, the future of MMA in Belarus is secured,” Kukhareva continued. The same formula will be applied when BRAVE CF makes its much awaited debut in Italy.
“We are very excited at BRAVE CF to be leading the European MMA scene today,” BRAVE CF chief operating officer Valeria Lang stated. “Europe is a key market for global sports regulation and development and we intend to develop MMA in this market and give the biggest opportunity to the top European fighters and make them global stars.”
“I believe that BRAVE CF will be the MMA story of Europe,” Lang continued. “We have a model for Europe that is guaranteed success.”