3 ways auto manufacturers can use virtual reality


For the longest time, virtual reality was a technology used in gaming to create three-dimensional (3D) artificial environments. But because of the technology’s usefulness, it was soon adopted by multiple industries and now has numerous applications. Virtual reality is now a billion-dollar industry that’s projected to grow very rapidly. By 2025, the automotive AR & VR solutions market could be valued at $673 billion.

Here’s how auto manufacturers can use VR technology to enhance operations:

steering wheel (©Edvin Johansson)
steering wheel (©Edvin Johansson)

1. Training employees

It’s unfortunate, but accidents happen. And when they happen, it can be difficult to know exactly what happened. That’s where accident reconstruction experts come in. They can reconstruct the accident scene and find out why it occurred. They can combine hypotheses of events leading to the accident with eyewitness reports from bystanders and victims to create a VR simulation of the accident.

Car manufacturers can use the accident simulations to train their employees how to build better vehicles. The reconstructions provide realistic scenarios, allowing companies to determine how their vehicles would perform in similar scenarios and identify areas of improvement. VR allows employees to get trained in a safe environment.


2. Accurate vehicle prototyping

A virtual showroom is just one of the many offerings built using VR technology. It gives people the freedom to shop for cars from wherever they are. VR is an innovative technology that offers insight into complex situations. It has the potential to help humans simulate real-life situations.

For example, VR helps design and engineering teams simulate better prototypes that show how vehicle parts are interconnected. They get deeper insight into faulty connections between vehicle parts and detect design errors long before the cars are built. Teams from different parts of the world can use virtual reality to work on prototypes, and this reduces company costs.


Automakers can also use VR to simulate situations that are too dangerous in the real world, such as receiving a phone call or texting while driving. It helps drivers understand how distracted driving reduces attention and reaction speed. A VR environment allows drivers to see the dangers in a safe, controlled environment.

Engineers can use virtual reality to simulate muscle movement changes that occur when drivers get distracted. This can raise more awareness on the dangers of distracted driving, minimizing driving accidents. This approach can also be used for cyclists and pedestrians.

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