The Professional Fighters League (PFL) has announced an agreement with Columbia Care, Inc. The latter will become the official cannabidiol (CBD) partner of the league’s athlete wellness and performance program.
Based in New York City, New York, United States, Columbia Care is one of the largest and most experienced cultivators, manufacturers and providers of medical and adult-use cannabis products in the U.S. Under the terms of the multi-year partnership, it will be a presenting sponsor of the PFL Challenger Series and will work closely with PFL brand ambassadors to educate PFL athletes and their teams about their products’ health and wellness benefits.
“The Professional Fighters League continues to experience growth in all aspects of our business, we also take great interest in the health and wellbeing of our athletes which is why we are excited to partner with Columbia Care,” PFL chief executive officer Peter Murray stated. “In our effort to give MMA fans world class experiences, we need to make sure our talent has access to world class health and recovery tools. Columbia Care will provide those tools and information to PFL athletes.”
The partnership announcement coincides with the three PFL playoff events to be held on August 13, 2021, on August 19, 2021 and on August 27, 2021 at the Seminole Hard Rock Hotel and Casino in Hollywood, Florida, USA and aired live on ESPN networks and streaming platforms. The final four fighters from across six divisions are set to take the next step towards earning a world title and $1 million purse that comes with it as just 12 finalists will go on to compete in the 2021 PFL Championship later this year.
“We are ecstatic to partner with the PFL as it continues on its exciting growth trajectory and cannot wait to work with our future athlete ambassadors,” Columbia Care’s chief growth officer Jesse Channon stated. “This is not only a great opportunity for Columbia Care to leverage an amazing brand platform such as the PFL. It is also a historic moment for cannabis-related businesses across the world as it shows a normalization of our industry amongst world-class athletes. We’re thrilled to be a part of this organization that is helping break down the existing stigma and look forward to a long partnership.”