Everlast has welcomed International Boxing Federation flyweight champion Sunny “Showtime” Edwards, 25, of Croydon, London, England, United Kingdom as its latest brand partner. Founded in 1910, the sports equipment brand focused on boxing, mixed martial arts and physical fitness is based in Manhattan, New York, United States.
Boxing professionally since 2016, Edwards has established himself as one of the very best fighters in the world. The undefeated boxer achieved his dream when he earned the IBF flyweight title by defeated Moruti “Babyface” Mthalane, 39, of KwaZulu-Natal, South Africa to win the IBF world title back on April 30, 2021.
On November 27, 2017, Edwards became the World Boxing Organisation European Super Flyweight Champion by defeating Ross Murray, 39, of Castlemilk, Glasgow, Scotland, U.K. Over the years, Edwards has added plenty more belts to his collection including the WBO international super flyweight title, the WBO intercontinental flyweight title, the IBF international super flyweight title and the IBF International flyweight title.
On September 14, 2019, Edwards became the BBBofC British Super Flyweight Champion by defeating Marcel “The Chosen One” Braithwaite, 27, of Liverpool, Merseyside, England. On September 11, 2021, Edwards will put his IBF belt on the line against his fellow unbeaten boxer Jayson “Smasher” Mama, 24, of General Santos City, Philippines.
“I’m thrilled to be teaming up with Everlast,” Edwards said. “They’re the biggest brand in all of boxing and I’ll be proud to represent them during my next world title fight and many more to come. It’s been a great few years for my career and I’m confident that having Everlast on board will help with continue to help with that success in the future.”
The Croydon resident’s willingness to fight anybody has made him one of the most talked about fighters in Great Britain. He is the latest to join Everlast’s existing stable of elite athletes, which includes Josh Taylor, Conor Benn, Jack Catterall, Lee McGregor, Chantelle Cameron, Liam Smith, Jazza Dickens, Archie Sharp, Craig Richards, Natasha Jonas, Ramla Ali, Jordan Gill and Hopey Price.
In signing a long-term partnership with the premier fight sports and fitness brand, the athletes will use Everlast equipment and wear the new Greatness sportswear range. Battle-tested in one of the toughest athletic environments, Everlast products have been imagined by a hundred years in the gym, designed and engineered to empower your best self.
The athletes exemplify Everlast’s values of authenticity and dedication. The brand champions brave individuality, seeking out people and partners who express themselves boldly and creatively.
“We are ecstatic to welcome Sunny Edwards as our latest Everlast brand partner,” Everlast vice president of marketing and product development Chris Zoller said. “He’s proven himself as one of the best fighters in the world and having him on board is a real privilege. He joins the likes of Josh Taylor and Chantelle Cameron as current world champions that have teamed up with Everlast and we’re confident that even more will follow over the next few months.”
Everlast and its users share an inner and outer strength. Supporting the individual spirit that drives uniqueness and greatness within each of its users, the brand is for those with a strong sense of self and commitment in whatever they do in both athletic and non-athletic endeavors.