10 things about Mister England 2024 Liam Ulla

Liam Royce Ulla won the ninth edition of Mister England. He was supposed to represented England, United Kingdom in Mister World but the competition was cancelled due to the new coronavirus (COVID-19) pandemic.

BIOGRAPHY

Ulla is an English businessman, environmental campaigner, kite surfer, model and beauty king from Poole, Dorset, England. He is Sharon Green‘s son.

On June 27, 2025, Ulla turned 32. Here are 10 more things about him:

1. In 2011, he moved to Dorset to be closer to the water.
2. In 2016, he joined New Century Couriers Ltd. in Bournemouth, Dorset as a managing director.
3. From 2016 to 2017, he worked at Juicebx in Bournemouth as a managing director.
4. In 2017, he joined the New Century Chauffeurs in Poole as a managing director.
5. In 2019, he founded Coacoara Foundation, a Bournemouth-based nonprofit foundation that reduces plastic waste and assists in reducing the ocean’s plastic content, and visited Brazil.
6. He was the 2019 Great Britain kitesurfing champion.
7. He won Mister Dorset 2019.
8. He won Mister England 2021.
9. In 2023, he visited Spain and Jamaica.
10. In 2024, he visited South Africa.

TIMELINE

Growing up as the only mixed-race lad in his school in Oxford, Oxfordshire, England, Ulla experienced racism. He went on to become a chauffeur business owner who campaigns to reduce plastic waste in the sea.

2000s

• In May 2009, he received his Royal Yachting Association (RYA) Level 2 cruising certificate.

2010s

• In January 2016, he joined New Century Couriers Ltd. in Bournemouth.
• He admitted to driving a motor vehicle without due care and attention at Lindsay Road in Poole on April 29, 2016. He was fined £100, ordered to pay £30 victim surcharge and disqualified from driving for 28 days.
• In September 2016, he joined Juicebx in Bournemouth.
• He admitted to driving a motor vehicle at Richmond Hill and Wessex Way in Bournemouth on November 2, 2016 without consideration for other persons using the road and was fined £50.
• In May 2017, he left Juicebx.
• In December 2017, he joined the New Century Chauffeurs in Poole.
• On May 31, 2019, he founded Coacoara Foundation.
• On June 22, 2019, he won Mister Dorset 2019 alongside Miss Dorset 2018 Alina Green at The Hilton Bournemouth in Bournemouth.
• In December 2019, he traveled to Ceara, Brazil.

2020s

• On June 27, 2020, he celebrated his birthday in Canford Cliffs, Poole.
• On August 27, 2021, he was crowned Mister England 2021 at the Heart of England Conference and Events Centre Coventry in Coventry, West Midlands, England and won the title alongside Miss England 2021 Rehema Muthamia.
• On June 27, 2023, he celebrated his 30th birthday in Ibiza, Balearic Islands, Spain.
• In December 2023, he traveled to Jamaica.
• In February 2024, he visited the Dinokeng Nature Reserve in Hammanskraal, Gauteng, South Africa.
• On August 20, 2024, his successor Mister England 2024 Manuel Alcantara Turner was crowned in Leicester, England.