There are approximately 5 million apps at the Google Play Store and the App Store plus native apps on websites. What secrets are successful companies using?
SMEs look for the competitive edge in App Store marketing.
App store optimization (ASO) is improving the discoverability and visibility of apps in the app store (Google Play Store, App Store, Native App Store). The goal of an ASO agency is to increase the number of organic (non-paid) downloads of an app. ASO is essential for improving the visibility and discoverability of apps in both the Apple App Store and the Google Play Store.
These app stores are the primary way that many users discover and download new apps, so it is essential for app developers to optimize their app listing to increase the chances of their app being found and downloaded by users.
ASO is important for app developers competing in a crowded market, as it can be difficult for an app to stand out and attract users if it is not correctly optimized for the app store. By focusing on factors such as keywords, ratings and reviews, user engagement, and visibility, app developers can improve users’ chances of their apps being discovered and downloaded.
Several factors can impact the ranking of an app in an app store, including:
Keywords: Using relevant and popular keywords in the app’s meta title, meta description, and other data can help the app rank higher for those keywords. Companies can use keyword research tools to identify popular and relevant keywords to include in their app’s title, description, and metadata.
Ratings and reviews: Apps with higher ratings and more positive reviews tend to rank higher in the app store.
User engagement: Apps with high engagement levels, such as an increased number of daily active users, tend to rank higher in the app store. As a result, they can help companies optimize their app listing and track their performance in app store search results. Allied with user engagement is user acquisition. Companies can focus on improving user engagement with their apps through regular updates and new features. These efforts are geared towards increasing the chances of their app ranking higher in app store search results.
Quality and relevance: Apps that are well-designed, user-friendly and relevant to the user’s search tend to rank higher in the app store. Companies that consistently produce high-quality apps that are well-designed and user-friendly tend to rank higher in app store search results.
Visibility: Having a visually appealing app listing, with high-quality screenshots and videos, can help increase visibility and increase the chances of a user downloading the app.
Strong Branding: Established companies with strong brand recognition often have an advantage in app store search rankings, as users are more likely to search for and download apps from familiar brands. Companies can use various marketing and branding strategies, such as paid advertising, social media marketing, and content marketing, to boost visibility and appeal of their app and improve their ranking in app store search results.
Marketing Initiatives: Companies that invest in marketing their apps, such as through paid advertising or social media campaigns, can increase the visibility and popularity of their apps, which can improve their app store rankings & search results.
Chasing the elusive first page of rankings results
Being on the first page of app store search results is vital for companies because it can significantly increase users’ chances of their app being discovered and downloaded. It can help establish an app as a leader in its category and increase user trust and confidence in the app, which can lead to increased user engagement, retention and revenue for the company.
Research has shown that most users do not look beyond the first page of search results when searching for an app, so appearing on the first page can significantly improve the visibility and discoverability of an app. Several factors can impact a company’s ability to rank on the first page of search results, including the quality and relevance of the app, the use of relevant and popular keywords, user engagement, and marketing efforts.
As a result, achieving and maintaining a solid ranking on the first page of search results can be challenging. Companies must continually optimize their app and marketing efforts to stay competitive in a crowded market.
Mobile- the way of the future in the present
As more and more people rely on their handheld devices for daily tasks, it has become increasingly important for mobile marketing agencies to focus on app store optimization (ASO). This process involves improving the visibility and discoverability of a mobile app in an app store to increase the number of organic (non-paid) downloads of the app.
Several key factors can impact an app’s ranking in an app store, including the use of relevant and popular keywords, positive ratings and reviews, high levels of user engagement, and overall quality and relevance of the app.
By prioritizing ASO, mobile marketing agencies can help their clients stand out in a crowded market and increase the chances of their apps being discovered and downloaded by users. In addition, a strong presence in the app store can lead to increased user engagement, retention, and revenue for the company.
Therefore, it is crucial for mobile marketing agencies to have a thorough understanding of ASO and to implement effective strategies to optimize their clients’ app listings. This can be a powerful way for agencies to help their clients succeed online and reach their target audience on handheld devices.