LaLiga’s top executive in Asia, Ivan Codina, will be one of the international speakers gracing the much anticipated one-day conference titled The Business of Football- Philippines. The conference is set to take place on May 18, 2018 at the New World Makati Hotel in Makati City, Metro Manila, Philippines.
Codina is LaLiga’s managing director for Southeast Asia, Australia, Japan and South Korea. For him, Asia is important for LaLiga as the Philippines is a largely untapped market including close to 11.3 million who are interested in football, with FC Barcelona as the top supported football club and Real Madrid coming in at close third.
In February 2018, LaLiga appointed a full-time representative in Manila. Codina stated, “As with our internationalization strategy, we are adopting a glo-cal approach – using our global experience to help develop the standard of football in the Philippines, and expertise to tackle any local challenges. We seek to position ourselves as a source of entertainment for the PH fans and engage them with public viewing events and other activations to enhance the entire LaLiga experience.”
“The Business of Football- Philippines” is sanctioned by the Philippines Football Federation (PFF) and organized by MMC Sportz, which is best known for delivering the foremost annual Asia’s Sports Industry Awards and Conference (SPIA Asia), recognizing and celebrating Asia’s top achievers within the sports industry. With an overall objective to educate and to discuss the current state of football in the Philippines and to determine the strategy to make it the biggest spectator sport in the country, the event will bring together all the key stakeholders of the football community in the country from the rights holders, football clubs, agencies, brands, media, retail, real estate and the fans.
“Looking at the line-up of high profile speakers and the topics on the agenda, “football” is already a clear winner,” MMC Sportz CEO Eric M. Gottschalk stated. “We are excited about the opportunity to bringing the football community together as a key pillar of development is knowledge sharing and knowledge transfer and that’s the main objective of the event.”
Gottschalk is participating in the conference as a speaker. Other speakers include PFF general secretary Atty. Edwin B. Gastanes, Asian Football Confederation (AFC) head of MA Services Domeka Garamendi, SMG Insight Managing Director Frank Saez, Globe Director for OIC, Citizenship and Advocacy Marketing Miguel Bermundo, Philippines Football League (PFL) CEO Lazarus Xavier, Asian Replica Designs founder and owner Jonathan Mallinson and Quorum Group President and COO Jose S. Claudio, Jr.
The national football team of the Philippines called the Azkals is also represented in the lineup of speakers at “The Business of Football- Philippines.” The team’s manager Dan Palami and captain Phil Younghusband are also among the speakers.
The conference will cover topics such as “State of Football in the Philippines, “LaLiga’s Football Development Strategy in Southeast Asia and the Philippines,” “The PFL Franchise System,” “Why Brands Should Get Involved – Sponsorship Opportunities in Football,” “Asian Cup 2019 -What’s next for the Azkals,” “Asian Fan Index – Digital Football Consumption,” “Youth Football Development and Academies,” “Sports Retail Dimension in the Philippines,” “The Role of Media in Football Development” and “Careers in Football,” among others.
The event is sponsored and supported by La Liga, Dentsu, SMG Insight, RSportz, Globe Telecom, Toby’s Sports, Manila Times, New World Makati Hotel and Platinumlist. It will also feature a job fair that will allow participants to explore careers in football, learn from industry leaders, and get to network with key executives in the industry.
Delegate passes are available online at Platinumlist and priced at 2,750 pesos for delegates and 1,500 pesos for the student pass.
For more information, please visit The Business of Football – Philippines.