ONE Championship has broken into the list of the top 10 most engaging sport profiles on Facebook worldwide. This is according to figures collected between January 1, 2020 and June 30, 2020 and released by Socialbakers.
As an independent social media marketing company, Socialbakers provides businesses around the world with data and analytics across multiple platforms. It serves thousands of enterprise brands and SMBs, including over 100 companies on the list of Fortune Global 500.
With 46,299,362 interactions, ONE Championship landed in the eighth spot overall, slightly edging out the National Basketball Association, which sits in the ninth spot at 45,049,463 interactions. The martial arts organization is surrounded by some of the most high-profile sports properties in the world, including Manchester United, International Cricket Council and LaLiga, among others.
Based in Singapore, ONE Championship is the only Asian representative and martial arts property on the list, which is mostly dominated by football organizations. Only ONE Championship, the NBA and ICC represent other sports.
Football is extremely popular in many Asian nations and it is arguably the most popular sport in the world. Manchester United claimed the top spot on the list with 98,753,757 interactions, which certainly comes as no surprise being the most popular football team in the world.
Meanwhile, ONE Championship features the world’s most exciting martial arts action and enjoys a massive fan base not only in Asia but also across Europe and South America. Its global footprint projects over 2.7 billion potential viewers worldwide and it broadcasts events to 150 countries through free-to-air, linear and digital channels and it has a passionate following among key demographics on social media, particularly on Facebook and YouTube.
Apart from its flagship mixed martial arts product, ONE Championship also offers a striking-only league called ONE Super Series, which hosts kickboxing and Muay Thai contests, as well as reality shows such as “ONE Warrior Series” and the upcoming “The Apprentice: ONE Championship Edition.” Recently, the promotion launched a podcast called “Franklin Speaking,” which stars multiple-time world champion and MMA legend Rich “Ace” Franklin.