Conan Altatis of Conan Daily was invited by RedDoorz to an intimate media session at the startup’s office in Makati City, Metro Manila, Philippines on August 29, 2019. In the panel was RedDoorz marketing and communications senior vice president Liviu Nedef along with RedDoorz Philippines country head Stefanie Irma and country marketing manager Raenald Renz de Jesus.
Also present during the event were RedDoorz Philippines brand and PR regional head and PR and activations manager Nathalia Jardin. Get to know more about the company here:
RedDoorz is Southeast Asia’s largest and fastest-growing, technology-driven hotel management company offering affordable accommodations for everyone. With a vision to enable people to travel more and provide an affordable reliable stay in all major cities and destinations across the region, the startup is disrupting the hospitality industry by transforming the fragmented supply inventory into branded, standardized accommodations and leveraging its mobile app and digital channels to drive strong consumer demand.
The company was founded in 2015 by a team of senior executives with deep experience in the online travel and hospitality industry and has grown into a regional powerhouse with operations in Indonesia, Singapore, the Philippines and Vietnam. The firm has been growing by five times year-on-year.
In July 2018, RedDoorz was introduced in the Philippines and within just a year, it has become a leading affordable hotel chain in the country. All hotels offer free Wi-Fi, clean rooms and bed sheets as well as basic amenities to ensure that anyone staying at a RedDoorz hotel receives a pleasant experience.
Taking a tech-first approach
One of the key drivers to the company’s rapid growth is RedDoorz’s internet booking platform that greatly facilitates short-term transient rentals and hotel bookings. The RedDoorz mobile app has climbed to the number one position as mobile travel app of choice.
Also, the app has drastically improved the speed and convenience factors that were once considered points of friction for travelers. In turn, this has helped shift the balance of power between the slow-moving and inefficient luxury hotel brands and affordable hotels that appeal to smart, tech-savvy travelers.
Multiple payment options are available including credit cards, DragonPay via bank transfer and 7-Eleven outlets and pay-at-hotel without credit card guarantee. This has made RedDoorz the primary destination for hotel guests.
The convenience factors which have been developed around customer insights and data also invites repeat bookings. In addition, the RedCash rewards system, exclusive discounts and partner deals through RedClub membership raises the bar on consumer perks and incentives.
Supporting the local economy
In the Philippines, RedDoorz has established over 150 hotels across 10 cities since the first quarter of 2019 and it has directly supported the creation of over 1,000 jobs across those 10 cities where its hotels are located. Locations include Metro Manila, Baguio, Pampanga, Tagaytay, Palawan, Cebu, Iloilo, Bacolod and Davao with Bohol, General Santos City, Roxas City and Caticlan as new destinations.
By year end, new RedDoorz outlets will open in tourist-heavy Boracay Island, Antique, Capiz, Negros Occidental, Dumaguete, and Tacloban City. An even aggressive nationwide expansion is eyed in 2020.
Investors’ choice and hotel owners’ trusted partner
As part of the RedDoorz brand network, hotel owners are able to grow their businesses and increase revenues while streamlining their operations. The company’s solutions help partners manage distribution, pricing, marketing, customer experience and technology solutions, offering an end-to-end platform powered by an advanced technology infrastructure.
RedDoorz secured a fresh investment of US$ 70 million at the start of Q3 2019 as part of its first close of series C funding. This was announced less than two months after the company closed its series B funding with USD 45m in Q2 2019, bringing the total funds raised to approximately US$ 140 million since the company launched.
Both rounds of funding were managed by Asia Partners, a Singapore-based growth equity firm founded by senior executives. It is now one of the largest funded startups in Singapore and is the best funded company in its category of online affordable accommodations in Southeast Asia.
It is also Asia Partners’ first portfolio company which focuses on growth-stage investments in technology and technology-enabled companies in Southeast Asia. Meanwhile, here is a clip from the recent media rountable at the RedDoorz Philippines office in Makati City with Irma, Nedef and de Jesus: