Microsoft is ONE Championship’s preferred cloud, data services provider

ONE World Championship belt

ONE World Championship belt

Microsoft is now ONE Championship’s preferred cloud and data services provider. This powers the Singapore-based martial arts organization’s digital transformation and accelerating innovation across all touchpoints.

On July 7, 2020, ONE Championship and Microsoft Corp. announced a strategic partnership to harness the Microsoft cloud, including Microsoft Azure and Microsoft 365, to transform digital fan experiences and enhance collaboration for employees. Through this alliance, the two companies are co-investing in digital fan experience transformation.

The partnership is set to further enhance ONE Championship’s position as a leading global sports media property and further execute its vision to engage fight fans through its unique brand of Asian values, world-class athletes and global appeal. As the company accelerates its digital journey, it will leverage the power of the cloud and data to build new capabilities and deliver cutting-edge digital experiences for its millions of fans around the world.

ONE Championship will further enhance its over-the-top platform by leveraging Azure to accelerate its world-class streaming services and personalized content offers for fans around the world. AI-powered recommendation engines and analytics on fan behavior and viewing habits will allow the company to better engage fans across all touchpoints and provide them with reimagined, tailor-made experiences.


Through Azure AI, machine learning and data analytics, ONE Championship will expand its core data capabilities and transform its direct-to-consumer digital experiences. To further delight fans, it will provide them with unique sets of data and statistics to better understand the strength of a kick or a punch and ultimately, the fans will be able to enjoy a more immersive experience when watching live events.

Also, the collaboration between Microsoft and ONE Championship allow fans to experience events remotely with the flexibility and scalability needed to address increasing demand from end users especially during this unprecedented time when sports entertainment shifts to digital. In the future, the partnership will also enable the martial arts organization to explore other innovations such as the use of holographic computing in injury prevention as well as the ability to improve athletic performance through AI and machine learning.

“I am thrilled to announce that ONE Championship has officially partnered with Microsoft to deliver fans the absolute best in data-driven digital experiences,” ONE Championship chairman and CEO Chatri Sityodtong stated. “ONE Championship is a global leader in live sports, and through the Microsoft cloud, we can accelerate our capabilities and digital presence.”


ONE Championship will roll out Microsoft 365, including Microsoft Teams, as the primary productivity platform for the Singapore-based company’s employees worldwide, which is part of its push towards digital transformation. This will help to ensure seamless collaboration in a new remote work reality.

To provide fans with a one-stop source of digital content, ONE Championship has also partnered with Microsoft to bring its exclusive content stacks to the Microsoft News ecosystem, which reaches more than 500 million people in 180 countries every month through personalized news feeds on MSN, Bing and Microsoft Edge, as well as through dozens of global syndication partners. Jean-Philippe Courtois is currently the executive vice president of Microsoft as well as its global sales, marketing and operations president.

“Demand for digital experiences has never been higher and our partnership with ONE Championship, a leader in sports entertainment with the largest and most rapidly growing millennial fan base, will enable them to deliver on this opportunity in innovative new ways and enhance the services they provide for supporters, athletes and employees,” Courtois stated. “We’re looking forward to working with ONE to help accelerate its digital transformation for the benefit of millions of sports fans around the world.”

ONE Championship and Microsoft will leverage the Global Sports Innovation Centre (GSIC), a collaborative initiative between private, public and academic partners powered by Microsoft, to support innovation in the sports industry around the world. A powerhouse of innovation and thought leadership in sports, ONE Championship is involved in GSIC activities, initiatives and open innovation projects, which allows it to connect with industry stakeholders in other continents, exchange experiences, learn and add value to the sports tech ecosystem of start-ups, companies, organizations, universities and research groups.

Supporting innovation in the sports industry across the world as a driver of job creation and economic growth, GSIC aims to improve the value chain of the sports industry by leveraging the most advanced technologies and enabling business connections among startups, sports organizations, educational institutions and enterprise organizations. With over 170 members located in 20 countries all around the world, it has become a worldwide reference for the sports industry.

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