There are a lot of complicated facts you might face when analyzing huge marketing data. You may well feel overwhelmed by the complexities of the numbers that you see when you launch your favorite analytics program.
The easiest way to get past this overwhelming feeling with huge consumer data analytics is by understanding the slight differences between data insights and metrics.
In layman’s terms, what appears to you when you launch a spreadsheet is referred to as “metrics” and their behavior when forming a trend is known as “Insights”. This implies that metrics are seen instantly while insights require more time to analyze the relationship between each metric.
For instance, you need to find out if the content on your website is commanding the attention of visitors. Hence, you start with a promotor-score survey that is based on the internet which aims to reveal if visitors will be willing to refer your content to their family and friends. The rating of your survey is referred to as metrics.
In the simplest form, metrics are the numbers while insights are what the numbers represent and what they reveal. In this scenario, insights look to answer questions relating to why visitors rate your content and what type of content commands their attention the most. Insights will also help you know if your content is compelling enough to drive visitors to purchase your product or service.
Hence, to efficiently analyze marketing data, you will need to understand the relationship between metrics and insights. Want to learn more about efficient marketing data analytics? Check out Tropare advice for more.
Tips to analyzing huge marketing data
One of the reasons that a lot of marketers run away from data analytics is that they are often overwhelmed by the digits they see. However, there are easier ways that you can approach these numbers to enhance the accuracy of your analytics. The first step is to identify the aspect of your business that you intend to explore.
For instance, you may want to identify the content that you should add to your website or identifying the area of focus for your next team presentation. However, below are a few ways to get started:
- Start by drawing out precise questions that you are sure that your data can answer.
- Select the metrics that you have analyzed consistently over a given period.
- Track your metrics by developing a spreadsheet or creating a table.
- Connect the metrics to the business story you intend to communicate.
The tips above will help you identify vital insights about your business. Focusing on this will aid the accuracy of your marketing data analytics by helping you develop the best business narrative for your stakeholders.
Although metrics may be considered by many to be the data itself, analyzing it effectively demands the understanding of data insights. However, the tips above will help enhance your analytics efficiency.