The National Basketball Association (NBA) and Titanomachy International, Inc. (Titan) announced on July 23, 2020 a multiyear merchandising partnership to relaunch the official online NBA Store in the Philippines. The latter is the leading basketball specialty concept store in the country.
Operated by Titan, NBAStore.com.ph will go live on August 6, 2020 to provide fans across the Philippines with access to official NBA products on all mobile devices. The website will offer a comprehensive selection of authentic NBA merchandise from all 30 teams including jerseys, shirts, footwear, headwear, outerwear, accessories and equipment from brands including Nike, Jordan Brand, Mitchell & Ness, New Era, Herschel, Spalding and Stance.
“Our partnership with Titan provides an exciting opportunity to engage and deliver an enhanced digital retail experience to NBA fans in the Philippines,” NBA Asia associate vice president of global merchandising Lesley Rulloda said. “We look forward to providing passionate Filipino fans with unprecedented access to authentic NBA products through the relaunch of the league’s online store.”
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“At Titan, our mission is to inspire consumers to love the game through the best basketball products, stories and experiences,” Titanomachy International, Inc. managing director Mike Ignacio stated. “Our newly-forged partnership with the NBA will enable us to cater to a wider range of Filipino basketball fans and equip them with new ways to express their love for their favorite teams, players and league.”
As the league’s 25th branded international online store, NBAStore.com.ph will offer special collections and exclusive product releases highlighted by locally designed apparel. During the launch, the website will showcase the NBA Philippines Tees Collection featuring four unique designs inspired by the country’s premier NBA fanbase and passion for the game of basketball.
Fans can visit www.nbastore.com.ph and sign up for the newsletter to get access to exclusive offers on authentic NBA merchandise and follow NBAStore.com.ph on Facebook and Instagram for more information on NBA product launches and brand highlights. Filipinos can also watch NBA Republika Huddle on the NBA Philippines Facebook page, designed as a platform for local influencers, sports personalities and fans to discuss the latest events and happenings around the league.