Kia Nurse, 24, is one of the professional basketball players who love the Air Jordan XXXV from the Jordan Brand. The brand’s president Craig Williams said basketball is where the brand started and it is where it will continue to invest in.
The 35 years of game-changing innovation that is guided the history of Jordan Brand footwear includes taking the most valuable performance features on the court and making them even better for the world’s best players. Refining the most responsive cushioning platform in basketball, the Air Jordan XXXV taps the technology behind the Eclipse Plate and evolves it to help unlock Zoom Air for a more responsive feeling in the heel and forefoot.
“I feel so athletic in the new Eclipse Plate,” Nurse said. “I can feel it especially when I get into the lane, to be able to plant, go up, create contact and finish. Every time I get a board, I want to tell my teammates, ‘You saw my bounce, right?’”
Born in Hamilton, Ontario, Canada on February 22, 1996, Nurse played for the Women’s National Basketball League team Canberra Capitals from 2018 to 2020. She has been playing for the WNBA team New York Liberty since 2018.
In the Air Jordan XXXV, the Eclipse Plate 2.0 builds off its original form in the XXXIV to get the most efficient energy return out of those Zoom Air units. With reduction once again as the shoe’s guiding philosophy, the design is an example of performance and aesthetic innovation that remains at the core of Jordan Brand’s on-court presence.
According Williams, the Air Jordan signature shoe has and will always be the most important shoe the brand makes each year. Jordan Brand footwear designer Tate Kuerbis said, “Integrating premium materials and textures was a priority for the Air Jordan XXXV.”
“The brand has a history of giving these materials an aspirational quality,” Kuerbis continued. “When players see it, when they touch it, they feel like they have the power of the Jumpman behind them. Everything we do has to tie back to making the best basketball shoe on the planet.”