Rui Hachimura (八村 塁), 22, is one of the athletes who love the Air Jordan XXXV. Dubbed Warrior, the shoe designed for the Japanese-Beninese professional basketball player has a red and black colorway that references his ethnic background.
“The 35s feel broken in right out of the box,” Hachimura said of the shoe. “I love the fit around my ankle and how comfortable they are.”
According to Jordan Brand president Craig Williams, the Air Jordan signature shoe has and will always be the most important shoe the brand makes each year. He said, “Basketball is where the Jordan Brand started and it’s where we’ll continue to invest in and advance our never-ending pursuit of excellence on the court.”
Years before playing for the National Basketball Association team Washington Wizards, Hachimura attended Sendai University Meisei High School in Sendai, Miyagi, Japan. On December 29, 2013, he led the school’s basketball team to its second title in the All-Japan High School Tournament.
Towering at 6’8″, Hachimura has been a Washington Wizards forward since 2019. He was born in Toyama, Japan on February 8, 1998 to a Beninese father named Zakari Jabil and Japanese mother named Makiko Hachimura.
The Air Jordan XXXV Warrior colorway has a Kanji-inspired samurai logo designed by Makiko. The shoe will be released on October 21, 2020.
“Integrating premium materials and textures was a priority for the Air Jordan XXXV,” Jordan Brand footwear designer Tate Kuerbis said. “The brand has a history of giving these materials an aspirational quality.”
“When players see it, when they touch it, they feel like they have the power of the Jumpman behind them,” the designer continued. “Everything we do has to tie back to making the best basketball shoe on the planet.”
The 35 years of game-changing innovation that’s guided the history of Jordan Brand footwear includes taking the most valuable performance features on the court and making them even better for the world’s best players. Refining the most responsive cushioning platform in basketball, the Air Jordan XXXV taps the technology behind the Eclipse Plate and evolves it to help unlock Zoom Air for a more responsive feeling in the heel and forefoot.
In the Air Jordan XXXV, the Eclipse Plate 2.0 builds off its original form in the XXXIV to get the most efficient energy return out of those Zoom Air units. With reduction once again as the shoe’s guiding philosophy, the design is an example of performance and aesthetic innovation that remains at the core of Jordan Brand’s on-court presence.