The Professional Fighters League has renewed its partnership with the Air Force Reserve. The partnership will include an integrated mix of assets including national broadcast, social and digital amplification.
Founded in 2018, the PFL has quickly established itself as the number two mixed martial arts company in the world. The league, which is dedicated to providing MMA fans with premium access and content, will introduce a custom broadcast feature on ESPN titled “Air Force Prep Point,” which will give a look into the warmup room pre-fight as the athletes prepare for their moment in the cage.
“Professional Fighters League is proud to extend our partnership with the Air Force Reserve and provide them with a platform to reach the millions of MMA fans across the United States,” PFL chief executive officer Peter Murray stated. “PFL is steadfast in its dedication to supporting our military and veterans and look forward to working together throughout the 2021 season.”
As part of the partnership, Air Force Reserve logos will be featured in and around the PFL cage. Air Force Reserve strategic marketing and advertising division superintendent Senior Master Sergeant Jacinto Nunez said, “We are excited to be partnering with PFL again to share the great opportunities that the Air Force Reserve offers for qualified individuals to serve their country part-time while enjoying full time benefits.”
The PFL continues to accelerate its global expansion with the addition of world-class talent from elite fighters to established business executives and partnering with industry-leading brands such as Anheuser-Busch InBev, GEICO, CarParts.com, DraftKings and Socios. Sports fans across more than 160 countries around the world will be able to tune in to “PFL 5: 2021 Season” and witness the action on June 17, 2021 at the Ocean Casino Resort in Atlantic City, New Jersey, United States.
“PFL 6: 2021 Season” will also take place at the Ocean Casino Resort on June 25, 2021. One of the bouts is a lightweight match between Anthony “Showtime” Pettis, 34, of Milwaukee, Wisconsin, USA and Raush “Cavalo de Guerra” Manfio, 29, of Sao Paulo, Brazil.